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Can a motorcycle-hailing company create an African super app?

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Inspired by Asian super apps, motorcycle-hailing platform Gozem has added services such as food and grocery delivery, vehicle financing and a digital wallet to create the go-to app for smartphones in West Africa.

Super apps have taken off in Asia, with users able to book flights, reserve hotels, play games and more all in one place.

But they've yet to make their mark in Africa. One company hoping to change that is Gozem.Launched in 2018 in Togo, West Africa, it started by offering a motorcycle-hailing app, but has since added services such as food and grocery delivery, vehicle financing and a digital wallet, while expanding to Benin and Gabon. Based in Singapore, the startup was cofounded by a Nigerian and two Swiss entrepreneurs who saw an untapped market in West Africa.

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