Miuccia Prada on the Changing Fashion Industry and Importance of Bravery

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“Miu Miu is the only place where I am alone” – Miuccia Prada

Photography by Jamie Hawkesworth, Styling byLucy is wearing a vichy-printed mohair coat with ruffles, technical fabric polo shirt, vichy-printed cotton poplin shirt, acrylic headband with crystals and feather and crystal necklace by MIU MIU,“I think bravery is very important in general. Otherwise, why do you live? You have to try to make things, to do things” – Miuccia Prada

SF: You were one of the first people to actually combine high fashion and sport in the 90s with Prada Sport. SF: In the past we talked about the idea that, in the 2000s especially, you in particular seemed to be taking bigger risks than smaller, independent labels, bigger risks than the avant-garde. MP: I strongly believe in that. Apart from I don’t go out in miniskirts, which if you have the courage to and you want to, then why not, but apart from that, when I dress I’m not dressing like an old woman. When you become old, it’s not easy to have fun with how you dress. When you are older, dressing is even more about bravery.

MP: I don’t think about legacy. I know I should but it’s not what motivates me. Also because of our age, people say to me you should enjoy what you have done, celebrate your achievement. Listen, I’m not like that. I’m always thinking about what I can do next. I don’t think of myself as someone who is ambitious but somebody told me recently, “You are a monster of ambition.” In truth, I am very ambitious.

MP: Yes, but going back to normal shows is maybe like going backwards. Before, you did your job, your clothes, your show, then it was finished. This is the beginning of a whole different chapter and it’s ten times the work. But I’m afraid that now just to go back to physical shows won’t feel so exciting. Maybe you should do both. But both is double the money and more work again. We are discussing this all the time. In the end, somebody said, “People like being together.

MP: When I did my first show for Prada, I was very much criticised for appropriation. It was the 80s, the art world did it the whole time, but in fashion it caused a scandal – a dress that was totally 60s, totally 70s. But I loved it because I like history, I like stories of periods, stories of women. I think, OK, modernity, the future, but all our ideas come from what we saw, what we heard, what we read. We are our past.

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