Zooming into pole position is German fashion label MCM and its take on the e-bike, an eye-catching 3D-printed design that marks a luxury industry first, and celebrates the label’s 45th anniversary. The brand has collaborated on the design with fellow German company Urwahn, which boasts a string of design awards for its 3D-printed steel bike frames.This limited-edition design – a luxurious take on commuting – features a coppered 3D-printed steel frame emblazoned with the MCM logo.
‘We wanted to develop a collaboration which celebrates the essence of movement from the past to the future. Urwahn is a quintessentially German company renowned for its quality engineering and is the perfect partner with whom we can celebrate our 45-year legacy,’ says Dirk Schönberger, MCM global creative officer, of the collaboration.