Amazon seen triumphing over Apple privacy changes in digital ad business

📆 28/10/2021 05:40:00
📰 ABSCBNNews

⏱ Reading Time:
16 sec. here
2 min. at publisher
📊 Quality Score:
News: 10%
Publisher: 83%

France Nouvelles Nouvelles

France Dernières Nouvelles,France Actualités

Amazon.com is expected to emerge as a winner in the digital advertising arena, surviving Apple's privacy changes better than rivals Facebook and Snap.

The e-commerce giant's vast trove of customer shopping data reduces its reliance on tracking info once provided by Apple's iOS mobile operating system.

"Google and Amazon require a user to already be looking for something, therefore aren't as reliant on cookies," Eduardo Cruz, performance marketing manager at SupplyKick. Twitter, which relies on targeted ads but not as much as Facebook, reported advertising revenue in line with estimates.

Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

Écrire un Commentaire

France Dernières Nouvelles, France Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Microsoft sees cloud business growth, but supply woes continue for XboxMicrosoft Corp on Tuesday forecast a strong end to the calendar year thanks to its booming cloud business but said supply chain woes will continue to dog key units such as those producing its Surface laptops and Xbox gaming consoles.
La source: ABSCBNNews - 🏆 5. / 83 Lire la suite »