US consumers think brands should reconsider Russian business - IT-Online

Sixty percent of US consumers believe that brands should reconsider doing business in Russia or partnering with Russian companies in response to the country’s invasion of Ukraine, according to Gartner.

“It will also surface opportunities to demonstrate core values and build brand trust at a time of heightened awareness and sensitivity. After reconsidering doing business in Russia, or with Russian companies, consumers’ top priorities for actions that companies should take include ensuring the safety of their employees and personnel who are in the war zone , preparing emergency plans to ensure that anybody connected to their organization is safe and minimising disruptions that would lead to consumer good shortages or price increases .

While consumer expectations are likely to shift as the crisis continues to unfold, now is the time for marketers to assess the Ukraine-relevant exposure, and any actions their companies are taking.

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Business Maverick: U.S. Says Russia Made Unusual Request for Chinese Aid on UkraineU.S. officials say Russia has asked China for military assistance for its war in Ukraine, an unusual request that suggests Vladimir Putin has faced more setbacks than he imagined in his invasion. Fake News 🤣🤣🤣 and here I thought the dailymaverick don't report fake news. They so far up the US ass that they comprise their own integrity.
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