The banking giant will reportedly focus on financial literacy offerings and"work with our sports partners, brand ambassadors and Animoca Brands to co-create experiences that are educational, inclusive and accessible,” according to Suresh Balaji, HSBC's chief marketing officer for the Asia-Pacific region.
This partnership comes at a time when many financial institutions are closing physical branch locations due to the shift to digital banking, which was accelerated by the pandemic. Cointelegraph spoke to the recently appointed U.S. CEO of The Sandbox, Mathieu Nouzareth, about his vision for banking in the metaverse.
"Financial literacy is a major obstacle to building healthier, more equitable financial futures. The gaming component of The Sandbox is ideally suited for engaging customers and curious onlookers about important financial concepts in an interesting and novel way." He added that he hopes to connect with a"generation who is accustomed to engaging with all kinds of brands and experiences on digital platforms."
And that financial institutions shouldn't get left behind other interactive brands and service providers looking to innovate in the metaverse.
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