Why companies are rushing to set net zero targets

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Net zero targets could produce real progress toward reducing greenhouse gas emissions within the next few decades — assuming the targets will actually be met and not leave out important factors like the emissions from using a company's products.

Over the past decade, net zero emissions targets have become mandatory for a company to be taken seriously on sustainability.Net zero targets could produce real progress toward reducing greenhouse gas emissions within the next few decades — assuming the targets will actually be met and not leave out important factors like the emissions from using a company's products.

The report contained stark findings, namely that to meet the target, the world would have to cut emissions by 45% by the end of this current decade, down to zero by 2050, and then go to net negative emissions by the end of the century.Net zero corporate pledges have taken off since 2018, as the IPCC report spurred an uptick in investor activism.

As of September, 111 out of 167 "focus companies," which are some of the biggest corporate polluters, had made net-zero commitments. This number first started to increase in October 2018 and took off starting in the summer of 2019.and BASF have all pledged net-zero emissions by 2050.

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So Axios is now basically Judith Miller.

Because it’s impossible and they’re pandering.

Thats because it's all just a political football.

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