How to build a business as a mom with small children

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Striking out on your own while raising kids can be challenging, but strategies such as time-blocking and firm boundaries can help

When Jennifer Singh discovered she was pregnant with her first child in 2015, it was an especially significant occasion. She and her husband had been struggling to conceive for three years.

After a few false starts, in 2018, six weeks post-partum, Ms. Singh went “all in.” She hired a business coach, and soon found herself strategizing while pumping breast milk. “The first thing I always tell working mothers is it’s not your fault,” says Allison Venditti, mother of three and founder of, a Canadian support network for working mothers. “Often, these are women who have multiple degrees, who had successful careers and were forced out of the workforce” because of pandemic-related repercussions such as school closures and layoffs.

“Look to the women that have all of the responsibilities and are still achieving success,” says Ms. Cameron. “Those responsibilities aren’t hindrances, they’re things that make you stronger and better at what you do. Me being a mom is an asset. I’m able to connect with people in a different way because I have those responsibilities.”

“It helps you stay in your zone and be as high-performing as possible, because if you’re working from home and you’re being pulled in 50 different directions, you’re going to get interrupted,” says Ms. Singh.

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