She's sold more than $2.7 million in products since starting the business.Erim Kaur had used her grandmother's homemade hair oils to maintain her long, silky, smooth locks for as long as she could remember: It was part of her upbringing in a Punjabi Sikh household to prioritize healthy and uncut hair.
Kaur shared her experience launching a company she was passionate about, making the most of rejection, and strategies for marketing on social media. The interview has been edited for length and clarity.My mother was known for her hair. It was a real part of her identity, but she lost it during chemo. When she passed, I struggled with PTSD and began losing my hair as well. As a proud Sikh, one of my religion's tenets is maintaining long, uncut hair.
Sharing my identity through ByErim and Instagram allowed me to create a close and intimate relationship with my customers. Building that trust is the first thing any influencer or business owner should do when starting a company. When I decided to create ByErim, I worked with my grandma to replicate her hair-oil recipe. As anyone with a grandma can imagine, it was really difficult translating"a handful" to an exact recipe.
The best piece of rejection advice I received was to work backward. The manufacturer told me to envision what the business would become, then create a list of steps starting with my goals and ending where I was that day.
Who is still falling for this utter BS?
一位美容企业家在两年内售出了价值270多万美元的产品，并采取了三种增长策略
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