“This new approach will power us to do more of what you love, while allowing us the space to innovate with new brands in the future.”
“As our little company has grown, we’ve discovered that focus is absolutely necessary in order to give brands the love they deserve,” read the announcement made on theThis refocusing includes shuttering a number of smaller brands while keeping the doors of The Ordinary and NIOD open: “This means we will be slowly saying goodbye to HIF, Hylamide, Abnomaly, and The Chemistry Brand . 🌅”
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