Not just fun and games, Hasbro part of growing list of companies who say they're focused on social impact

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Although Hasbro's reputation is mostly for fun and games, the toymaker wants people to know it has a serious side, too.

those results, finding no obvious link between corporate sustainability measures and stock returns.

Belliveau believes the pandemic has shifted something for many people when it comes to their work. And employers, including Hasbro, are taking note. suggests that younger workers, in particular, are looking for companies that show a commitment to doing good in the world."I would love to work for a company that's specifically mission-driven," said Sazia Nowshin, who just graduated with an MBA from Brandeis University. She plans to look for a job that will pay her a competitive salary, allow her to afford rent in Boston, pay off her student loans and support her aging parents.

More investors have been gravitating toward a social mission, too. It's a trend represented by the buzzword: ESG, or environmental, social and governance.

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