Naomi Osaka Teams Up With LeBron James to Launch Her Own Media Company

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Naomi Osaka is setting her sights on the media industry by partnering with LeBron James to launch a new company, Hanna Kuma.

The four-time Grand Slam singles champion announced Tuesday that she is partnering with fellow sports iconto launch her new media company, Hanna Kuma, which will focus on telling stories about a wide variety of cultures and social issues. In an, Osaka wrote, “I've built my career taking a different approach than those around me. And because my journey has been so different it's opened my eyes to all the incredible stories out there that aren't getting told.

Hanna Kuma is just one of many new projects Osaka has been working on lately. She also has her own skincare line, a collaboration with Nike, her own salad at Sweetgreen, and last month she announced a partnership with Modern Health, a workplace mental health platform, to help raise awareness and destigmatize mental health amongst younger people and marginalized communities.

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Good for her.

One of the most overhyped athletes we’ve had in awhile.

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