'What we've been building for years': Market Wagon takes off as a Grubhub for farmers

Even before Nick Carter and his wife started a farm, he knew he’d need a non-traditional path to market its produce.

“There's a great need to be able to compete in the ecommerce world,” Carter, 39, said."And it's a very difficult thing for any one farmer or food producer to do all by themselves." The company hosts more than 160 Indiana businesses, and is now delivering locally-produced goods in more than 30 markets in 20 states.When looking at its operations at its facilities at 6802 Hillsdale Ct., one doesn’t see the technology involved. Tuesday and Thursday mornings are about farmers and other food producers dropping their goods into insulated tote bags so that delivery drivers can hand-deliver them to customers.

Brunner, an engineer who had been interested in the logistics of food for more than 20 years, had been an executive at Kiva Systems, which made robots used in shipping centers and was acquired by Amazon, approached Carter to offer ideas about the startup.Strawberries, chicken, beer and tacos: Summer festivals you need to know about

Market Wagon was perfectly positioned to connect farmers and food artisans with customers seeking to buy local and have goods delivered. “The hard part is the logistics,” Carter said. “There is a pretty complex logistics challenge for getting food that is highly perishable from point A to point B in the right temperatures and in an economical fashion.”

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