Vista Outdoor Inc. announced the acquisition Wednesday. Fox Racing joins Giro, Bell, and CamelBak under the group’s expanding brand umbrella.
It’s the latest high-profile acquisition for Vista Outdoor Inc., which adds the Fox banner to its existing portfolio including Giro, Bell Helmets, CamelBak, and a host of hunting brands. Metz concluded that “[t]he addition of Fox Racing to our portfolio will allow us to target multiple consumer demographics across mountain and road biking, skiing/snowboarding, and powersports.”The outlook for Fox Racing looks familiar in the course of corporate acquisitions. Metz’s further comments indicated oncoming consolidation.
He concluded by acknowledging that acquired companies often don’t retain their established identity. But he remains hopeful that Vista Outdoor’s team can help Fox stay on track.
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