The hellish business of the headshot

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The quest for the perfect professional photo is growing, but let’s keep it in proportion

Klarna chief executive and co-founder Sebastian Siemiatkowski's corporate photo is one of the more daring ones in business today. Photograph: BloombergThe other day, a man who runs what used to be Europe’s most valuable private company had a conniption on Twitter about media coverage of his business.

Either way, it is an astonishing display of flexibility, and it rightly earned Siemiatkowski top spot in a cheering ranking of odd photos of tech founders, produced by the Sifted tech news site last year. Typical prices are lower, says Doren Gabriel, founder of London’s DG Corporate studio, where individual headshot rates start at £99. But he confirms business is soaring, partly because of pent-up pandemic demand, and partly because of the pace at which the business world is moving online.

But the quest for photographic perfection can be exacting. A friend told me last week her hairdresser was seeing clients who were coming in for a blow-dry because they were about to have their photo taken for a staff building pass. Should one heed the internet advice to pose with a “smize” or a “squinch” ? Or is it better to opt for the beaming, eye-wrinkling “Duchenne smile”, named after a French neurologist credited with uncovering the source of a genuinely happy smile?

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LinkedIn seems to me to be nothing more than FB for professionals & ghastly recruitment agencies, sharing mutual admiration & utter claptrap amongst each other 🤔 am I wrong

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