The founder of Patagonia is giving his company away to help fight climate change

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Patagonia founder Yvon Chouinard says he will give his company over to a trust, with future profits being donated to causes fighting climate change.

Patagonia founder Yvon Chouinard announced Wednesday he is giving his entire company away to a trust and a nonprofit.Patagonia founder Yvon Chouinard announced Wednesday he is giving his entire company away to a trust and a nonprofit.Patagonia founder Yvon Chouinard, who has previously expressed his reluctance at amassing wealth, is giving away his company.

He added,"Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source. We're making Earth our only shareholder. I am dead serious about saving this planet."The Patagonia Purpose Trust will control all voting stock of the company , while the Holdfast Collective, a climate change nonprofit, will own all nonvoting stock .

One option was to sell it and donate the money, but Chouinard said he was concerned new owners might not hold the same values or keep the same employees. The other option was to become a publicly traded entity.

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Climate hoax! I wish he could have had a long conversation with the founder of the weather channel. The most intelligent person on this topic.

future councils should not be able to interfere or change trust rules...many people leave property to the public , or lands, or treasures......and councils try and appropriate these for their own ends...be warned.!!!

Who’s going to tell him?

Yeah ok! I'm going to spend my whole check on Patagonia products because I support climate change by buying more stuff!🤑🤑🤑🤑🤣🤣🤣

Fighting climate change is the most quixotic mission since CNN+.

Better than most billionaires, but not exactly a saint. This is just shuffling money around and avoiding tax payments.

He Belongs in JAIL

Meanwhile, Elon Musk promised to give away half his wealth, but so far, bupkis

He’s been doing this awhile, now at 83 years old he’s all in

This is one of the most earnest, kindhearted business moves of all time.

I nominate Yvon Chouinard for the 2022 American of the Year.

Oh, wow that's so kind of BILLIONAIRE to give away future profits. I get a kick out of the virtueism NPR is pushing implying all companies/people should be like this. Sure NPR, after we become billionaires we will give future profits to BS liberal causes to keep the wolves at bay

This philanthropic action is truly commendable. Thank you Patagonia!

Profits are calculated after expenses. Beneficial sales impact from virtue signaling. Typical

I’m needing to get some new outerwear. Looks like Patagonia is getting my business.

walkyourcamera Let’s now sit back and watch their Stock. Had he truly cared, he would have sat up his trust and continued his hard work. 🙊

Ironically most of Patagonia’s factories are in China. The world’s leading polluter.

More superior human being than Gates, Musk. Bezos, etc.

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