‘It’s too much’: Madame Premier clothing company up for sale | Globalnews.ca

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“I’m devastated,” said customer Alison Pidskalny. “To see that a woman who is a very important figure in the movement to have more women in politics needs to step back because of the climate in the province.”

The owner of a popular Calgary clothing store that promotes equality in politics has decided to step aside.began to sell her feminist clothing line online in 2019 and set up shop in the downtown community of Inglewood last year.

“I honestly just wanted to wear something that represented my own values that a woman’s place is in politics,” said owner Sarah Elder-Charmanara.But now, citing her own mental health, Elder-Charmanara is putting the store up for sale.“I care a lot and maybe I actually care too much in some ways because it trails into my family life,” said Elder-Charmanara.Her decision comes as a disappointment to long-time customers and community members who stopped by Thursday after hearing the news.

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You would think in a city as diverse as Calgary, there would be someone that wanted to buy this business. Unless, the business model didn’t have the economics to make it viable in this economy.

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