300 million cigarette butts and counting: Indian company converts them into beautiful products

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The most littered product in the world does not need to end up in landfills.

Code Effort has an in-house testing and quality control process for the stuffing it produces before it is used for these products. “Our recycling process is ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certified,” Naman Gupta toldin an email.“Our closed-loop recycling process ensures 100 percent utilization of the materials, a NET ZERO carbon footprint, and fosters a circular economy.

“We engage with 2000+ rag-pickers across India to collect cigarette butts. It helps us increase our collection rate and foster livelihood opportunities for them,” Gupta told. “We have created a business model wherein our associates, which are currently present in over 250 locations in the country, get money for their supplies.

“These procurement mechanisms help in sourcing cigarette butts across India and reduce transportation costs to a greater extent,” Gupta added. ”Improving government policies and logistic infrastructure makes it financially viable to centralize a recycling plant while leveraging procurement mechanisms.”

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