Your marketing efforts may already fall squarely in the relationship camp. Or perhaps you tread more heavily in the transactional marketing approach. Each has its merits.
Just as people are changing jobs for a greater sense of purpose , people’s expectations of brands are shifting too. It’s especially prevalent among young consumers. They want more than a product or a service. They want to believe in something. They want to embrace companies that align with their beliefs on sustainability, equality and social betterment.
A readily available library of content can solve these communication gaps, and make all the difference in strengthening connections. At One Floor Up, we’ve been particularly inspired by recent collaborations with institutes of higher education and human resource departments. We created a variety of videos for their content library, including ones that depict the true-to-life moments of being an Air Methods nurse, paramedic or pilot. Authentic recruitment tools like this, that help prospective employees accurately assess their own interest and aptitude, go that extra mile toward creating win-win employment partnerships – based on mutual trust, job satisfaction and longevity.
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