The surprising reason why Ocean Spray cranberry sauce labels are upside-down | CNN Business

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Observant consumers have noticed that the Ocean Spray labels on jellied cranberry sauce cans are flipped, meaning the rounded edge that's typically on the bottom of most canned goods is on top of Ocean Spray cranberry sauce cans. Here's why.

Perhaps one of the greatest mysteries of Thanksgiving is the cranberry sauce — and we’re not even talking about why people eat it: What’s the deal with the upside-down labels on Ocean Spray cans of the stuff? Observant consumers have noticed that the Ocean Spray labels on jellied cranberry sauce cans are flipped, meaning the rounded edge that’s typically on the bottom of most canned goods is on top of Ocean Spray cranberry sauce cans.

The crop’s harvest in Wisconsin was “lower than expected,” said Tom Lochner, executive director of the Wisconsin State Cranberry Growers Association, which produces a big slice of the country’s cranberries. “We’re scratching our heads,” he said, and working with experts to nail down the cause. For now, his best bet is switches from cold to hot to cool weather in cranberry-growing areas.

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