Gold is for business, grey is for government as Twitter gets set to verify

Twitter is planning to roll out its verified service next Friday with different coloured checks for individuals, companies and governments, after a botched initial launch led to a surge in users impersonating celebrities and brands on the platform.

“Painful, but necessary,” he said, adding that verified accounts would be manually authenticated before a check was activated. The social media platform on Monday delayed its relaunch to make it foolproof as the service is expected to help Twitter grow revenue at a time when Musk is trying to retain advertisers after buying the company in October for $44bn.

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