More South Africans picked up Black Friday deals this year, according to major banks' transaction volume records.But the increase in online shopping on Black Friday is outpacing brick-and-mortar retailers.More South Africans rushed to grab Black Friday deals this year, with online retailers' sales seeing the biggest boom.
In-store purchases using a card still account for the largest share of Black Friday buying, with 80% of FNB customers' spend ending up at brick-and-mortar retailers. Just R670 million was spent on online shopping. "The value of online [card-not-present] spend increased by 31% compared to the same period last year, while in-store [card-present] spend increased by 18%," explained Ashley Saffy, head of business development at FNB Card, adding that shoppers were increasingly choosing safer and more convenient payment methods.