Big hat company, Noggin Boss, is based in Phoenix and thriving after NFL feature

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The big hat company that exploded on the scene after an NFL player wore one in a post-game interview is based in Phoenix. We're talking about Noggin Boss.

Gabe Cooper and Sean Starner founded Noggin Boss in 2019. Flash forward to 2022, and sales are through the roof.

Washington Commanders running back Brian Robinson wore one of the big hats during a post-game interview last month, and it went viral. Since then, orders have spiked by 2,000%. How did the idea of an oversized hat come about? Cooper went through several business ideas and this one happened to stick. Then, Cooper and Starner made it on Shark Tank earlier this year.

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