Marcus Ford, Asia Market Manager of Wines of South Africa , the industry body promoting the export of SA wines, explains that Japan is a relatively mature wine market. The country has an aging population, and consumers have a myriad of drinks choices.
South African wine consumption in Japan has been growing faster than the country's wine market as a whole, at around 3% over the past 10 years.
France Dernières Nouvelles, France Actualités
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