From a business perspective, much of the focus is on how virtual people can generate content.
At least 36% of consumers had watched a virtual influencer or digital celebrity perform in the last year, according to a survey published by Kantar this fall. Twenty-one percent had watched a virtual person host an event or broadcast the news, the report said. The company acquired the team behind virtual singer Luo Tianyi, whose image and sound are fully created by tech. In the last year, the developers focused on improving the texture of the virtual singer's voice by using an artificial intelligence algorithm, according to Bilibili.
Bilibili also hosts many so-called virtual anchors, which are the direct avatars of people using special technology to reach their audience. The company said 230,000 virtual anchors started broadcasting on its platform since 2019, and the virtual anchors' broadcasting time in 2022 surged by about 200% from a year ago.
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