Victoria's Secret says Adore Me deal will boost earnings and cash flow in 2023

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Victoria's Secret & Co. undefined said Tuesday it expects the acquisition of Adore Me Inc., a digital intimates brand, which it has now completed, to boost...

Victoria's Secret & Co. said Tuesday it expects the acquisition of Adore Me Inc., a digital intimates brand, which it has now completed, to boost earnings and cash flow in 2023. The deal"creates meaningful sales and profit upside opportunities" for both Victoria's Secret and its Pink brand and is expected to add about $250 million of sales in fiscal 2022.

said Tuesday it expects the acquisition of Adore Me Inc., a digital intimates brand, which it has now completed, to boost earnings and cash flow in 2023. The deal"creates meaningful sales and profit upside opportunities" for both Victoria's Secret and its Pink brand and is expected to add about $250 million of sales in fiscal 2022.

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