With Bing and ChatGPT, Google is about to face competition in search for the first time in 20 years | Business Insider

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With Bing and ChatGPT, Google is about to face competition in search for the first time in 20 years

, and it seems like that investment is paying dividends.

"We believe incorporating ChatGPT capabilities into Bing may provide Microsoft with a once-a-decade opportunity to unseat Google's Search dominance," said analyst Gil Luria. Beyond using ChatGPT's advancements to improve Bing, Microsoft also wins because OpenAI runs on its Azure cloud.

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