Best Buy, Dunkin' and Starbucks changed their rewards programs. Then came the backlash | CNN Business

  • 📰 ALNewsNetwork
  • ⏱ Reading Time:
  • 21 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 12%
  • Publisher: 51%

France Nouvelles Nouvelles

France Dernières Nouvelles,France Actualités

If you want to earn rewards points at Best Buy, you'll have to take out a Best Buy credit card to be able to redeem them.

If you want to earn rewards points at Best Buy, you’ll have to take out a Best Buy credit card to be able to redeem them. Some customers hate the idea. The company’s free “My Best Buy” program has for years offered members points on purchases they can accrue to earn cash rewards, as well as other perks like exclusive savings offers and services. Starting next month, however, reward points will only be available to customers who hold a Best Buy credit card.

It is uncommon for companies to end rewards for customers without a credit card, said Yuping Liu-Thompkins, a marketing professor at Old Dominion University and director of its Loyalty Sciences Lab. She was uncertain whether free shipping would be enough to balance out customer anger over the redesign. It was another example of the pitfalls of companies changing customers rewards programs.

 

Merci pour votre commentaire. Votre commentaire sera publié après examen.

Here's some real news

Hey, it's Capitalism, baby. Just go to a competitor or start your own company. The market is 'free' (no, it isn't).

consumer pullback on shopping helps slow inflation is a nice way of saying we are entering a recession

Go woke go broke

Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 583. in FR

France Dernières Nouvelles, France Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Stock picks to buy: Best investing ideas for 2023, market tipsBuy these 17 highest-conviction stocks for the best chance at outperformance as the market endures a challenging economic 'hard landing' Whatever... every Tom Dick and Harry analyst has their handful of stocks that'll supposedly be resilient winners in the market ..and half of them fail, if not more.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »