Justice Department sues Google, alleging company has monopolized advertising market

setting its sights on the company’s stranglehold on the digital advertising market, particularly the technology underlying digital advertising.

“One industry behemoth, Google, has corrupted legitimate competition in the ad tech industry by engaging in a systematic campaign to seize control of the wide swath of high-tech tools used by publishers, advertisers, and brokers, to facilitate digital advertising,” the government's complaint alleges.What is DOJ targeting in its lawsuit against Google?

Eight states – Virginia, California, Colorado, Connecticut, New Jersey, New York, Rhode Island and Tennessee – joined the department’s lawsuit.

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The Justice Department is suing Google to break up its ad business | EngadgetThe US Department of Justice is suing Google to break up the company’s advertising business. This is a big deal. Google does seem to display monopolistic tendencies. The best-case scenario is that this will open up the doors for smaller companies to innovate and compete in the digital ads space.
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