How the Spotify layoffs impact its podcasting business

exclusively to the platform. Now, as part of its companywide layoffs, Spotify is turning to consolidation.

. “This organization’s trajectory has been astonishing, going from practically zero market share and a handful of podcasts, to the leading platform with more than five million podcasts today and a 30x increase in podcast consumption on the platform.” Aside from Ostroff, the content side has avoided the worst of the cuts this time around. It does not appear that any additional shows have been cut, but that’s probably because those teams were hit hard“We remain committed to building on our success in podcasting, delivering innovative features for creators, and continuing to invest in O&E podcasts,” Spotify spokesperson Rosa Oh toldOn the ad and business side, the new layoffs were more deeply felt.

It goes to the larger issue that Spotify still has to find a way to make its many podcast business acquisitions — Anchor, Megaphone, Podsights, Chartable — work in harmony. According to the same former employee, that has not happened yet: “They don’t have an actual strategy for their podcasts yet. There are all these different tech stacks.”

Well, we know the product impact. downdetector

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