While it's exciting to think about the financial benefits of starting a business, it's important to prove your concept before pouring too much money into it. That's why my mantra is,"Serve before you sell."
Creating a brand online or through social media is a low-cost route to building that crucial community. In the early days, I ran a very lean business on purpose. I think founders in any industry should consider keeping it scrappy until they don't have to.
Wow
Wealthy parents, education, fortune 500 job. Spend 3 years posting online and then somehow get startup capital to do a podcast and book.
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