Adidas is still holding a lot of Kanye West's Yeezy gear, and it could cost the company more than $1 billion

France Nouvelles Nouvelles

Adidas is still holding a lot of Kanye West's Yeezy gear, and it could cost the company more than $1 billion
France Dernières Nouvelles,France Actualités

Sneaker maker Adidas AG on Thursday said it could take a big hit to profit and sales — potentially driving it to a loss this year.

  • 📰 MarketWatch
  • ⏱ Reading Time:
  • 17 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 10%
  • Publisher: 97%

Sneaker maker Adidas AG on Thursday said it could take a big hit to profit and sales should it decide not to sell any of the existing Yeezy products made under a collaboration with megastar Kanye West, sending shares down nearly 10% Thursday.

However, Adidas is still holding a lot of Yeezy gear it had already manufactured. And executives said that situation could lead to much larger losses this year, depending on how they deal with the surplus. Further cutting its losses with West would cause Adidas to take an even bigger hit to profit, the company said.

Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

MarketWatch /  🏆 3. in FR
 

France Dernières Nouvelles, France Actualités



Render Time: 2025-01-14 00:05:45