FTC Alleges Supplement Company ‘Hijacked’ Amazon Reviews to Boost Sales

  • 📰 WSJ
  • ⏱ Reading Time:
  • 38 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 19%
  • Publisher: 63%

France Nouvelles Nouvelles

France Dernières Nouvelles,France Actualités

Nutritional supplement company Bountiful Co. will pay $600,000 as part of an FTC case related to alleged “review hijacking” on Amazon

Nutritional supplement company Bountiful Co. will pay $600,000 following Federal Trade Commission allegations that it made products onThe FTC said the case marks its first enforcement action against a practice called “review hijacking,” in which a marketer makes reviews for one product appear to apply to another.

The FTC said Bountiful took advantage of an Amazon feature that lets vendors create or request to create “variation” relationships between products that are similar but differ in narrow ways like color, size, quantity or flavor. Products considered variations share the same product page on Amazon as alternate choices, such as a T-shirt offered in multiple colors.CMO Today delivers the most important news of the day for media and marketing professionals.

A spokesperson for Amazon.com Inc. said it would continue to assist enforcement agencies in “holding bad actors accountable.” Amazon said sellers have the ability to directly update their listings and that its policies prohibit listing incorrect information on a product’s page.

Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 98. in FR
 

Merci pour votre commentaire. Votre commentaire sera publié après examen.

What the world is going on in America today this country is wicked as hell we full of corruption at its highest level and seem like no one can get a grip on it 🫡

FDA needs to thoroughly review and test their products...pure crap! Potency is completely made up hog wash 🧼

I feel like all these companies be doing this with the reviews of products

February 22, 2023 - Russia suspends the New START nuclear treaty, which is the only nuclear treaty in effect between the US and Russia, saying that the U.S. is 'weakening' the security of the Russian Federation.

France Dernières Nouvelles, France Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Abbott under investigation by SEC and FTC for baby formula businessAbbott's recall ricocheted across American groceries and families' pantries, exacerbating an already mounting supply issue, and forcing families to scramble for what their babies needed for months. Think they will bother to look at why the FDA wasn’t inspecting the facilities too or naw?
La source: 6abc - 🏆 250. / 63 Lire la suite »

Abbott under investigation by SEC and FTC for infant formula businessAbbott is being investigated in relation to their infant formula business.
La source: 6abc - 🏆 250. / 63 Lire la suite »