It’s not the first time you have teamed up with Miller Lite. Tell us about your new initiative and purpose behind “J Balvin’s Tab.”
On the limited-edition bottle, we see some of your signature elements, such as the lightning bolt, the happy faces, and the colors: Why are these images so representative of your brand? There are many, but one of the best ones that I have been very close to is really looking for a career that you are passionate about and that you really enjoy. Many times people work to make money and they focus more on making money than on what they really love. I say follow your dreams because sooner or later you will see the results.
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