The new logo, announced on Sunday, features five different shapes coming together to spell NOKIA. The font is sleeker and the classic shade of blue associated with the brand is replaced with a variety of colors depending on placement. “We built on the heritage of the previous logo, but made it feel more contemporary and digital, to reflect our current identity,” CEO Pekka Lundmark wrote in a release Sunday.
Since then, the company has struggled to ditch its reputation as a phone company while it focuses on mobile and cloud networking technologies. Nokia now makes much of its revenue on business-to-business sales, with plans to expand its footprint in the enterprise market. “To signal this ambition we are refreshing our brand to reflect who we are today – a B2B technology innovation leader,” Lundmark said. “This is Nokia, but not as the world has seen us before.
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