“A gradual industry shift is underway as excessive price cuts can lead to buyers holding back, awaiting even lower prices, while also having an excessively negative impact on margin for all players,” said Robert Mumford, an investment manager at GAM Hong Kong Ltd. “Lower input prices to date are not likely to offset a negative hit to margins.”
Investors are now sifting through the pile of stocks to determine the likely winners and losers from the price war, Mumford said. In this respect, some say Shenzhen-based BYD may hold up relatively well as it has better pricing power and controls most of its supply chain by producing its own chips and batteries.
The company also is showing strong volume momentum, reporting 85% year-on-year growth to more than 190,000 units in February, after a record sales year in 2022. Analysts’ forward earnings estimates have risen around 20% since December. For Citigroup Inc. analysts Jeff Chung and Beatrice Lam, BYD will continue to gain market share over the long-term as competitors burn through cash to increase their scale, leading to market consolidation and “intensified competition.”Intel Corp. is one of the weakest-performing chip stocks this year and 11 analysts have a sell-equivalent recommendation on the shares — the most of any Nasdaq 100 component. The biggest maker of computer processors is followed by Tesla Inc.
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