. Ma explained that web1 was a phase where people could search for and read content, web2 is where companies were able to publish content and web3 is all about ownership.
Providing an example of a practical use of Web3, Brown pointed to Lionsgate’s “Saw” franchise where fans with digital wallets were gifted a set visit to Mexico. “The ability to have a direct line of communication and access to our fans, that is something that we don’t have currently. We have social media, we do social listening, but the ability to gift them, reward them, loyalty, that’s all really exciting,” Brown said.
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So web3 isn’t a fad, just every single thing to come out of it thus far. Gotcha.