Pepsi has a new logo | CNN Business

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi,” probably, in that globe. When PepsiCo walks people through this exercise, as it sometimes does, that’s what most do: They put the word “Pepsi” in the circle. But that’s not how the current logo actually looks. The brand name is off to the side, a bit meek next to the iconic globe.

It’s not unusual for companies to tweak their look to stay relevant, noted Tim Calkins, a marketing professor at Northwestern University’s Kellogg School of Management. But they have to be careful not to rock the boat too much: Major changes risk confusing or upsetting customers. He pointed to the Tropicana logo debacle as an example. In 2009, Tropicana changed its carton design so drastically that consumers were outraged.

They finally ditched the Obama logo?

Is it going to have drag Queens on the logo?

This is the most exciting news since NBC showed us the new ketchup container which could be opened to squeeze or peel off for dipping!

it will not improve the taste It will now make it safe to drink they just spend tons of millions for nothing

Who cares?

Wow. It looks exactly the same as the old one.

What's the New Logo

Simpatic the president. 😉

And we should care why? Is this really news?

Wow. That matters so much

alinuhu oga sir zaku canja logo Ashe

I love Pepsi! And the new logo is cool 😎🥤

who drinks sodas?

Maybe change the formula too

Don't care...

Why is this news? What a waste of time. No wonder everyone hates the MSM. Nothing but fluff.

Why is that news?

You CNN people really have a strange idea of what is news and what isn't.

tiktokdown RussiaUkraineWar Trump DonBelle

The best sedition after spent US$ 2M

Better than the last one but the 80s one is best

Nice brand let me drink coke

...so?

They should change the high fructose corn syrup as well.

I like that new logo. The type is much easier to read.

Wow people even argue over a logo 🤦🏻

Feels like the 80s-90s logo. Like it.

Just think how many meetings went into that monumental change!!! 😂😂😂

oh shut up, it has been a week Trump got arrested

It still tastes like dish water.

😴 What’s that?! 😲. 🙄. 😴 💤

Familiar but can’t be made into a parody as easily.

Pepsi is Pepsi but Coca cola is Coca cola 🤷🏻‍♂️

What a time to be alive.

Huh, i dig this actually looks cool

Send me 1..!! 🤗

In the 1950's to 1980's logo it is a liquid stream 'through' the bottle cap, so the text not being part of an 'flag in the wind' as it seems separately is visually well communicated. No more, a little strange. Simple anyway, just a little detached of the original idea and history

New logo same bad taste. Coke rules

It's the same one

So does your mom.

Still Pepsi

Honestly, the 1950’s and the 90’s logo are the best ones (including classics).

Still won't drink it.

Nice and cool Logo 😎.

New look, same shitty sugar water taste

It seems somebody in the BoD learn how to tinker pics with MSWord and thinks changing the PEPSI font with Arial Bold is an innovation.

Does it include a picture of a baby’s kidney?

I guess this changes won’t be considered In Nigeria Pepsi_Naija Naija_PR Africa

As usual

So bad

We really should have this one by now

I can't afford food and my taxes all go to bribes

As long as the name ‘Pepsi’ is sans serif, I am ok with it.

Such brave journalism

Bebsi

Who cares

I like the modern look better

Make unah no ues Sugar Kill us

Just think: Some marketing team got paid thousands-if not millions just to pitch to Pepsi a logo design they previously used.

Here's my idea for a soda company logo -

Ah, yes, the typography is slightly different alright

Cool

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