Matta: Tourism industry shifting away from China market, new focus on Asean visitors

KUCHING, March 30 — The tourism industry has shifted its reliance and focus from the China market to other Asean countries in terms of international arrivals, said Datuk Tan Kok Liang.

“There has been a little change of landscape and market diversity post-pandemic. The tourism industry has realised not to overly focus on the China market for international arrivals. Airworld Travel and Tours Sdn Bhd is the fourth company under Airworld Group of Companies, led by Datuk Seri Winston Liaw, who is also Sabah Association of Tour and Travel Agents chairman.

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