A new publicly traded company will house UFC and World Wrestling Entertainment brands, with Endeavor Group Holdings Inc. taking a 51% controlling interest in the new company. Existing WWE shareholders will hold a 49% stake.The new business, which does not yet have a name, will be lead by Endeavor CEO Ari Emanuel. Vince McMahon, executive chairman at WWE, will serve in the same role at the new company. Dana White will continue as president of UFC and Nick Khan will be president at WWE.
A synergy already exists talent wise between WWE and UFC, with stars such as Brock Lesnar and Ronda Rousey crossing over between the two businesses. WWE had more than 7.5 billion digital and social media views in January and February of this year, up 15% from the same time frame a year ago.
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UFC and WWE combine to create $21.4B entertainment companyUltimate Fighting Championship owner Endeavor Group Holdings Inc. and WWE are combining to create at $21.4 billion sports entertainment company, a business that will share a diverse audience and expansive social media reach. A new publicly traded company will be formed that houses the UFC and WWE brands. Endeavor will hold a 51% controlling interest in the new company once the deal is complete. Existing WWE shareholders will hold a 49% stake in the new company. We will finally see Conor McGregor in the WWE. Cue up the inter-promotional PowerSlap PPV. To the bank
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UFC, WWE combine to form $21.4B sports entertainment companyWWE and the company that runs Ultimate Fighting Championship will combine to create a $21.4 billion sports entertainment company.
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