A flood of new gaming cards for the holidays saturated an already crowded market, but one analyst believes that market is now “on the mend,” with Nvidia Corp. growing more dominant as the rise of artificial intelligence hastens the chip maker’s recovery.
Using survey data from online gaming network Steam’s more than 25 million active users, B of A Securities analyst Vivek Arya noted that 82.6% of users were running Nvidia NVDA cards, a “surprising” jump of about 700 basis points month over month. Those cards range from Nvidia’s GT 10-series running on “Pascal” architecture that were released six years ago to the RTX 40-series “Lovelace” cards that were released in late 2022.
Given that, Arya said he believes the gaming market is “on the mend” following a 50% drop in sales in the fourth quarter, and an expected similar drop in the first quarter as well, which would mark four consecutive quarters of year-over-year declines. Arya said one aspect of Nvidia’s videogame technology that’s “potentially underappreciated,” is the growing use of AI, which most games already use on a basic level.
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