The TV industry talks a big game about re-inventing how advertising works but struggles to change the way business has been done for years

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The TV industry talks a big game about re-inventing how advertising works but struggles to change the way business has been done for years
France Dernières Nouvelles,France Actualités

Execs from Turner, NBCUniversal and Viacom are trying to change how advertising works but struggle with changing how their ad businesses have run for decades.

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