Canadian women's professional sport market ripe for investment

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“We need those teams and leagues here in Canada in order for fans to grab on to something beyond just one-off events.” Canada’s professional women’s sport market is worth C$150 million to C$200 million , the report said. It cited sponsorship and broadcasting revenues associated with Canadian women competing in the Olympics, revenue from standalone Women’s Tennis Association and Ladies Professional Golf Association events, and sponsorship deals for star women athletes.

“There is enough talent to go around and once we create these opportunities I think the talent pipeline is also going to grow and it’s only going to get better and better over time,” said Sandmeyer-Graves.

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