The buzzy new social media app of the moment looks so much like Twitter it’s almost hard to distinguish the two. The profiles, timelines and colors are nearly identical. Even the creator is the same. But under the hood, Bluesky, developed by Twitter co-founder and former CEO Jack Dorsey, is vastly different.
Why are people joining it? Like Mastodon, Bluesky appeals to a number of Twitter users who are frustrated with the direction of the platform under owner Elon Musk. In the six months since Musk took over Twitter, he has made a number of controversial changes to its features and policies, including the removal of blue check marks from prominent users. Some of the same high-profile users now testing out Bluesky have also been openly critical of Musk’s moves at Twitter. According to data.
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