Who wants a big bowl of “chocolatey crispy deliciousness” for breakfast? General Mills is betting a lot of people do, as it is launching Kit Kat Cereal nationwide beginning this month at $5.69 for a standard-size box. The cereal, whose squares resemble the classic wafer-covered chocolate bar from Hershey’s, launched in Europe in March. Like the candy bar, the cereal has a creamy coating and distinct crunch, the company said. The box also shares the look of the candy’s distinct red wrapper.
A limited edition Spider-Verse Cereal – red “spiderberry” puffs with blue and white marshmallows – will be selling for a less expensive $2.99 in stores. General Mills is also launching miniature Lucky Charms and Cocoa Puffs, adding to its miniature Trix, both of which are priced at $5.69. Other companies are innovating their cereals, too. Last September, Kellogg announced “instabowls,” which are little tubs of cereal that contain milk powder.
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