Free Telly TV sign-up: Why this new company wants to give you a free 55-inch TV

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Who's paying for a Telly TV? Advertisers. And Telly is asking for something from you in return, too – your data. Here’s how it all works.

What would you be willing to trade to get a new, 55-inch, 4K TV for free?Telly rolled out its new business model this week, and step one includes sending out thousands of free TVs to Americans. Here’s how their concept works.A Telly TV provides the TV-watching experience that most are used to nowadays via a 55-inch, 4K display.With a built-in camera and microphone, you’ll be able to do video calls and get voice-activated assistance.

Think of it like a virtual home screen for your TV. It can be customized with widgets, weather, sports scores and the like – but it will also display a nonstop ad on the far right side, as shown in several examples from Telly. . "We know what your favorite brands are. We know your favorite sports teams are so when you first bring your TV home, you scan a QR code with your phone, all the data is already there."Your viewing data includes information such as what you watch and how long you watch it. And your activity data includes information like what you search for, what settings you prefer, and even "the physical presence of you and any other individuals using the TV at any given time.

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