Technology expert reveals all you need to know about AI - and how to 'shift' your business

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The rise of artificial intelligence must be dealt with ethically and responsibly in order for it to become a success, according to Accenture's Matt Coates.

An industry expert has declared artificial intelligence has the"potential to bring transformative changes to society" as he weighed in on the future of the game changing technology amid ongoing safety concerns.

Technology Lead at Australia and New Zealand Accenture Matt Coates said companies need to be more responsible about implementing AI across businesses. Picture: Accenture ChatGPT was only introduced in November, however its growth has surged with almost 97 per cent of business owners in the Forbes Advisor's report believing it will help their business.

"Businesses need to shift from a reactive AI strategy to proactively design solutions built with a responsible AI mindset.

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