Alamo Beer was first approached by a customer seeking a drink infused with cannabidiol, or CBD, which does not cause a high. That required a state license from the Texas Department of Health and Human Services’ Consumable Hemp Program — and a lot of research and development, Simor said.
Cans of HighBridge Premium Neblina Del Pacifico sits atop a water-soluble THC mixture at Alamo Beer Company.Hunter said he was interested in creating a beer-like THC product because no one was doing it well. When he first formed HighBridge several years ago and began researching THC-infused beverages, he said the market share of drinks compared to other types of cannabis consumables was very low. He learned that was because most cannabis drinks at the time “tasted like s— and separated.
“It does taste like beer,” Esof said, with tasters giving the drinks high marks for aroma and taste that mimic lager, IPA and pilsner.
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