Mastercard: $900 billion more was spent online at retailers last year as COVID kept consumers at home
She launched the hair masque in 2018 when she saw a "mid-tier space" in hair care products that had yet to be filled — products of salon-grade quality, but at an affordable price. But the work doesn't stop at creating one successful product. Hamilton said she still looks at customer feedback everywhere from emails to social media.
The founders said they're "cash-conscious every step of the way," even though the self-funded company has been profitable since the end of 2019. "It's the creativity and being able to build something ... You can work on a product for two years and you don't know who's going to buy it — that's what I love," she added.