It joins a growing list of companies that right-wing media and conservatives on social platforms have chastised for so-called “woke” marketing. But Chick-fil-A is an unusual target for the right wing because of the company’s conservative bona fides. What happened? The fact that Chick-fil-A has been trending online and the subject of conservative media news segments shows the power that a few people with large social media followings can have.
Its DEI page on Chick-fil-A’s website includes references to God, writing the company’s purpose is to “glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come into contact with Chick-fil-A.” It’s not just Chick-fil-A It’s unclear how whether boycott efforts have been successful. Chick-fil-A is privately held and does not routinely announce sales data.
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